Fairtrade Fortnight with Insomnia

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From the 26th Feb to 11th of March Insomnia will be taking part on the Fairtrade Fortnight, where from every hot beverage sold, 5 cents will be donated to our Insomnia Fairtrade project of the ASOBAGRI Coffee Cooperative, in Guatemala. Our goal is to help:

 

EMPOWERING WOMEN WITHIN THE COFFEE INDUSTRY IN LATIN AMERICA

 

ASOBAGRI has 278 indigenous women members involved in the production of Fairtrade coffee.

This project involves the development of a coffee retail outlet and aims to promote the participation of women in the cooperative activities.

Project Objectives:

  • Improve market access for coffee produced by the women members of ASOBAGRI Coffee Cooperative;
  • Promote the participation of women in the cooperative activities;
  • Develop a coffee retail outlet for ASOBAGRI;
  • Brand identity development for two coffee profiles produced by women.