From the 26th Feb to 11th of March Insomnia will be taking part on the Fairtrade Fortnight, where from every hot beverage sold, 5 cents will be donated to our Insomnia Fairtrade project of the ASOBAGRI Coffee Cooperative, in Guatemala. Our goal is to help:
EMPOWERING WOMEN WITHIN THE COFFEE INDUSTRY IN LATIN AMERICA
ASOBAGRI has 278 indigenous women members involved in the production of Fairtrade coffee.
This project involves the development of a coffee retail outlet and aims to promote the participation of women in the cooperative activities.
- Improve market access for coffee produced by the women members of ASOBAGRI Coffee Cooperative;
- Promote the participation of women in the cooperative activities;
- Develop a coffee retail outlet for ASOBAGRI;
- Brand identity development for two coffee profiles produced by women.